CELEBRATING THE 50TH ANNIVERSARY
1972 SUMMIT SERIES OVERVIEW
It was called, the "Series of the Century" and out of it came the greatest goal ever scored. Incredibly, the Summit Series, featuring Canada and the Soviet Union in a hockey showdown, is now 50 years old, but time has only strengthened and immortalized those eight games that changed the game. No moment has faded, and no series of games since has had the same profound effect on a country, a culture and a sport.
The first four games of the series were held in Canada and the final four in Moscow. Using its best NHL stars, Canada was supposed to win all eight games, but the Soviets won the first, in Montreal, by a whopping 7-3 score, and from then on fans were witness to the greatest matchup ever. Canada won the next game 4–1; the third game was a tie and the Soviets won game 4. The Soviets won game 5 to take a three games to one series lead. The Canadians won the final three games in Moscow to win the series 4 games to 3, with one tie. The series featured the leadership of Phil Esposito and the skill of Yvan Cournoyer, the goaltending of Vladislav Tretiak, and the speed of Valeri Kharlamov.
The final game was won in dramatic fashion, with the Canadians overcoming a two-goal Soviet lead after two periods. The Canadians scored three more times in the third. And in the end, it featured the heroics of Paul Henderson, who scored the winning goal in each of the final three games to give Canada the series victory, the final of those goals coming with just 34 seconds remaining in game eight, September 28, 1972 - The Goal of the Century.
Tell us what you want done… and we've got the ingenuity to help you do it!
HOW CAN YOU GET INVOLVED?
FICEL Sports and Entertainment is proud to represent several key licenses that can and will drive brand recognition for your company today and well into the future! Today, we are presenting an exclusive marketing campaign, targeting current and new generations of clients and customers across multiple platforms.
FICEL brings an opportunity that is Engaging, Relevant, Unexpected and Memorable!
FICEL Sports & Entertainment Marketing is proud to present a licensing and marketing program & campaign to drive brand recognition and growth to your business, utilizing “the number 1” moment in Canadian Sports History, through supported advertising, social media, game footage, product development and use, and events… culminating in the most significant, globally recognized, 50th Anniversary Celebration of The Goal of The Century!
Your organization will be provided access to, and use of the license to The Goal of The Century, including sub-licenses – The Greatest Jersey Ever, The Goal and Est.’72, and use of these licenses integrated with your corporate strategies, business development and ongoing growth and direction.
Your access to the license will also include access to, and licensed use of the video footage of the entire series, and most importantly, The Goal/ The Goal of The Century. This access alone will allow you to establish your company, resonate with your target audience (s), and leave a long lasting impression.
Additionally, the license will provide your organization with access to , and use of one of the most recognized sports photos of our time…”The Goal”. Use of Paul Henderson’s historic goal image can be utilized to enhance corporate marketing materials, brochures, banners and branding, signifying that your business continues to strive toward ongoing success and recognition, as well as being the highlight of your corporate events.
You will also have access to a wide array of already developed and newly designed custom product/ merchandise to allow you to engage your management, associates, customers and clients in a manner befitting your organizations stature within your market space.
Our history of success means that we’re confident that the products and services we provide will bring you the satisfaction you are looking for. At FICEL, we are constantly looking for ways to develop new relationships and expand existing ones by implementing dynamic sports & entertainment influenced campaigns in order to optimize your brand exposure.
"That is the best Team Canada jersey. I don't know why we changed it" - Wayne Gretzky
THE GREATEST JERSEY EVER
In 1972, “the” most famous sports uniform in Canadian history was created. At the height of the negotiations to start the Summit Series, Alan Eagleson, the corporate lawyer for the ad agency Vickers and Benson gave the agency 24 hours to come up with both a name and a sweater.
It was advertising copy-writer Terry Hill, an American from Detroit, who came up with the name “Team Canada.” The name seems obvious now — used by countless sports teams and trade delegations — but then, it was a clever and new solution.
The design of the sweater was assigned to Englishman John Lloyd, who had been in Canada for just two years. Lloyd bought two large red and two large white sweaters. He cut out the now famous stylized maple leaf in red and in white. He then (with the assistance of his wife Michelle) stitched the red on the white jersey for the home jersey and reversed the process for the away jersey.
The jersey Paul Henderson wore in Game 8 of the 1972 Summit Series where he scored the winning goal in, sold for a Guiness World Record price of $1.275 million in 2010, making it the most expensive hockey jersey sold at auction ever.